Our Story

The Walure aesthetics idea started at the kitchen table as family and friends talked about common problems, this time about picking the right hair products. The van der Wal family enjoys a good discussion and we like to think about creative solutions as well. So many different hair products are available, ranging from costly ingredients to homemade options. Which hair routine works and which ones are time-waisting or even damaging? Selecting the finest products for diverse hair types can be a complex task. This complexity inspired the creation of Walure aesthetics. Through careful research and analysis on social media trends and conversations with hairdressers and industry experts, Walure aesthetics now presents a selection of hair products that meet high standards of effectiveness. We selected them for you, so that you don’t have to spend hours and hours searching online.

The Walure hair kit combines existing products and our own fabricated item: the Walure rosemary oil with 100% natural ingredients. The formula contains a mix of argan, castor, grapeseed and jojoba oil with hydrolized rice protein and cinnamon, that make your hair very happy. The oil is produced in our own kitchen, where ideas not only flourish, but are put into practice too!

Main conclusion

In-depth examination of hair structures and growth has resulted in three essential steps in every individual's hair treatment routine:

Step 1 - TREAT: Intensive procedure for promoting hair health, repairing damage, and encouraging growth. Natural oils and proteins provide nutrients to the hair.

Step 2 - PROTECT & BUILD: Damp hair is particularly delicate, with cuticles open and limited in their protective capacity. Proper post-shower care is crucial. A leave-in product protects and nurtures the hair.

Step 3 - GLOW: A formula that nourishes, nurtures, hydrates, and shields the hair, especially during the styling process, which can cause damage. The final step ensures a polished shine for your hair.

Shop Walure hair routine kit

Mission

It is our mission to embrace your natural glow. No matter which hair type, everybody has their own natural glow. We help you to restore healthy hair, by choosing the right products.

Our values

Professional

Our products prioritize quality over profit, focusing on enhancing your natural glow. We value aesthetics and believe in a holistic approach to promoting healthy hair.

Environmental responsibility

Our goal is to diminish our carbon footprint by carefully selecting ingredients, products, and partners.

Community-centered

We see you, we cherish our community and prioritize customer experience. Please share your thoughts on our products. Your reviews help us improve formulas and create new products.

By prioritizing local partnerships, we aim to support our community while allocating 10% of profits to impoverished areas.

Team

Walure aesthetics is a family business, operating from Apeldoorn in the Netherlands.